One of the biggest mistakes B2B companies can make is to measure their leads based on quantity, rather than quality. Clearly demonstrating lead gen performance is essential to reshaping the narrative around marketing as a cost center, and giving the department its rightful due as a bona fide revenue driver. Learn more about your audience, on and off LinkedIn. Compare metrics, like clicks, impressions, and social actions, to learn which campaigns and ad creatives are most effective. This proves especially helpful for alignment with sales, as the marketing team can distribute documents for reps to share on social feeds and during prospect engagements, while also receiving feedback on what’s resonating.īecause, chances are, your boss wants to see the fruits of your labor. Use conversion tracking to understand how your ads are driving business results. Using this feature, marketing can easily equip the workforce with customized content to share, increasing its reach and authentic impact with audiences. My Company tab is a feature that optimizes employee advocacy directly on your LinkedIn Page. A strong employee advocacy program will bolster marketing efforts in general, whether focused more on branding or lead gen. In simple terms, each of your own employees have their own personal networks, and through advocacy you can connect with these audiences genuinely and authentically.
There are many business benefits to employee advocacy, ranging from a more engaged workforce to extended reach to brand ambassadorship and beyond. Employee Advocacy This should be a fundamental baseline that elevates everything else you do from a social media lead generation standpoint.
0 kommentar(er)
